Patient perceptions of nonmelanoma skin cancer before diagnosis
Carcinoma, Basal Cell
Carcinoma, Squamous Cell
Diagnostic Self Evaluation
Head and Neck Neoplasms
Understanding how patients perceive their skin cancers may aid in targeting educational strategies and increase awareness of skin cancer risk. Our data suggest that there are important subtleties in self-identification that may need to be taken into consideration in any educational campaign targeting NMSC.