Integrating public health and computer science theoretical perspectives for developing tailored health messages Conference Paper uri icon


MeSH Major

  • Biomedical Research
  • Clinical Medicine
  • Medical Informatics Applications
  • Medical Informatics Computing
  • Research


  • In this paper, we review current approaches employed by both public health and computer science to develop tailored persuasive messages to foster health-related behavior change. It is based on this review that we propose an integrated framework for merging public health and computer science approaches. We believe that such a framework can lead to new methods to extend current tailoring research. Our method for analyzing persuasive health messages, influenced by this integrated framework, is presented as an example.

publication date

  • December 2004



  • Conference Paper

Additional Document Info

start page

  • 71

end page

  • 77


  • FS-04-04